https://www.utahhustlers.com/
Bobby Macey tells us how to successfully target audiences through social media advertising. He and Skylar emphasize the importance of utilizing 'hooks' in digital marketing to pull potential customers' attention, using examples like an iPhone video creation course on Instagram. They further stress the need for a practical marketing strategy, including testing different ideas before investing in full production. Lastly, they offer tips on creating content, using captions for engagement, and developing easy call-for-action endings. A resource, trend.io, is also suggested which provides professional creators for brand promotions.
Chapters:
00:00 Introduction to Utah Hustlers Podcast00:35 The Unusual Episode: A Guest's Inspiring Story00:58 Meet Bobby Macy: The Entrepreneur Behind Macy Media02:17 Bobby's Journey: From Corporate to Entrepreneurship03:26 The Unexpected Layoff: A Blessing in Disguise05:28 The Hustle Begins: Building Macy Media08:26 The Struggles and Triumphs of Entrepreneurship13:11 Creating Impactful Videos for Businesses18:25 Understanding Your Audience and Creating Engaging Content19:11 The Importance of Testing and Variation19:38 The Power of the Hook in Video Content20:16 Addressing Pain Points and Offering Solutions20:38 Leveraging Personal Brands and Social Media23:35 The Art of Creating a Successful Ad26:17 The Role of User Generated Content in Advertising32:00 Overcoming Challenges and Taking Action
CONNECT WITH SKYLAR HERE
CONNECT WITH BOBBY MACEY
VISIT THE UTAH HUSTLERS WEBSITE
