22: Create a Salesperson That NEVER Sleeps 😴 🚀 with Bobby Macey

⁠⁠⁠⁠*More information on this topic and today's guest HERE*

Bobby Macey tells us how to successfully target audiences through social media advertising. He and Skylar emphasize the importance of utilizing 'hooks' in digital marketing to pull potential customers' attention, using examples like an iPhone video creation course on Instagram. They further stress the need for a practical marketing strategy, including testing different ideas before investing in full production. Lastly, they offer tips on creating content, using captions for engagement, and developing easy call-for-action endings. A resource, trend.io, is also suggested which provides professional creators for brand promotions.

Chapters:

00:00 Introduction to Utah Hustlers Podcast
00:35 The Unusual Episode: A Guest's Inspiring Story
00:58 Meet Bobby Macy: The Entrepreneur Behind Macy Media
02:17 Bobby's Journey: From Corporate to Entrepreneurship
03:26 The Unexpected Layoff: A Blessing in Disguise
05:28 The Hustle Begins: Building Macy Media
08:26 The Struggles and Triumphs of Entrepreneurship
13:11 Creating Impactful Videos for Businesses
18:25 Understanding Your Audience and Creating Engaging Content
19:11 The Importance of Testing and Variation19:38 The Power of the Hook in Video Content
20:16 Addressing Pain Points and Offering Solutions
20:38 Leveraging Personal Brands and Social Media
23:35 The Art of Creating a Successful Ad
26:17 The Role of User Generated Content in Advertising
32:00 Overcoming Challenges and Taking Action